Performs administrative duties in the management and coordination of a large, specialized project and program. Under general supervision, performs varied and complex administrative duties requiring independent judgment and the application of established policies and procedures. May provide supervision and direction to clerical, paraprofessional or professional staff members.
- Develop and execute targeted enrollment marketing campaigns within Salesforce Marketing Cloud, leveraging automation, dynamic content, and personalization strategies.
- Lead the integration and optimization of Salesforce CRM data for Marketing Cloud, ensuring segmentation, list hygiene, and compliance with university and industry standards.
- Utilize SQL, AMPscript, and HTML to create advanced data queries, segmentation strategies, and personalized messaging solutions.
- Collaborate with Enrollment Management, the Graduate School, and Texas Tech Online to define marketing strategies that support recruitment and enrollment goals for undergraduate, graduate, and online students.
- Work closely with the Marketing Cloud Technical Specialist to ensure proper configuration, troubleshooting, and optimization of marketing automation processes.
- Partners with cross-functional teams and campus partners to align messaging, improve communication strategies, and ensure a seamless experience for prospective students.
- Analyze campaign performance, student engagement data, and conversion metrics to optimize marketing efforts and improve ROI.
- Monitor email deliverability, database hygiene, subscription management, and compliance with university policies on opt-in/out, CAN-SPAM, and data privacy regulations.
- In partnership with the Marketing Cloud Technical Specialist, troubleshoot system issues, automation failures, and data integration inconsistencies between Salesforce CRM and Marketing Cloud.
- Lead A/B testing, deployment strategies, and reporting efforts to refine marketing effectiveness and ensure best practices in digital engagement.
- Provide guidance and training to team members on Marketing Cloud capabilities, CRM data utilization, and marketing best practices.
- Develop documentation, workflows, and knowledge resources to enhance efficiency and continuity in enrollment marketing operations.
Bachelor's degree in the area of specialization or closely related field. Four years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.